About Us


Handicraft Soul is a fair trade & artisan marketplace, a small business with a social purpose! Our aim is to form meaningful partnerships with global artisans and bring their products to new markets in the U.S. We purchase their handmade goods and pay them upfront for their work, which supports employment opportunities. By building relationships and connecting high-quality, unique products to new customers, we hope to see artisans and their businesses flourish.

Some of our partner artisans are independent individuals, while others are small business entrepreneurs or social enterprise groups, which teach their members new skills, offer fair wages, and provide a safe working environment. Many of the goods we sell are also environmentally-friendly, using recycled or re-purposed materials.

We are a husband + wife team, and we split our time between South Africa and the USA, in Wisconsin. While in South Africa, we have come across so many talented artisans, who have inspired our current collection of goods. We have personally curated everything we sell, and we value having a connection with the individuals and artisan groups we feature. If we all work together & support each other we can achieve more -- we believe in this strongly!

In addition to investing in artisans, it is our mission to bring authentic, handcrafted products of exceptional quality from around the world to you! Each product is made with love, and has its own story to tell. We feel it is important to preserve cultural craft in a world of increasing mass production and consumerism. When an item is made by hand instead of by a machine, a touch of soul is inherently woven into the finished product, making it endlessly unique. The beauty of each piece is in the variations and imperfections that naturally occur in handmade goods.

Our product line is carefully selected to create a socially-responsible global shopping experience. Check back with us often...We are always searching for new products, connecting with artisans, and traveling to new places, so our inventory changes frequently!

Thank you for your support!
Ashley & Max Andersen